Buyer Intent Demand Guidelines Marketing 
Binary Demand
MARCH 26, 2024
[ps2id id=’introduction’ target=”/]The era of generic marketing campaigns is over. Today’s customers demand personalized experiences that cater to their individual needs. But how can marketers gain a deep understanding of these needs? This is where B2B data and intent-based marketing come into play.
FunnelEnvy
SEPTEMBER 18, 2023
From the time of Don Draper in the hit show Mad Men to mega Super Bowl ad spends in the 1980s, marketers traditionally relied on demographics and social trends to target and segment broad audiences. In the 2000s, digital marketing revolutionized marketers’ ability to reach more specific segments.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Directive Agency
APRIL 21, 2023
Directories, also known as review sites , are an important source of information for buyers. In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Enter buyer intent data.
Directive Agency
FEBRUARY 22, 2019
As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? There are a large variety of PPC ad platforms available that database marketing strategies can apply to.
Madison Logic
JULY 26, 2023
Account-based marketing (ABM) is a strategic approach that combines insights-driven marketing with sales to increase awareness, develop relationships with buyers, and drive revenue growth from specific high-value accounts. This is not a best-guess exercise; you need data to be honest about choosing in-market accounts.
Sharpspring
DECEMBER 23, 2021
As a marketer, you know the importance of great content. A value-driven content marketing strategy is the bread-and-butter of effective inbound marketing. The beauty of content marketing is its ability to take your leads through their buying journeys. A content map is vital for your overall content marketing strategy.
GreenRope
SEPTEMBER 10, 2017
Bring Your Content Marketing Strategy To Life: A GreenRope/BlogMutt Webinar Recap. Editor's note: This is a guest post contributed by Kali Greff, marketing manager of BlogMutt, the simple, cost-effective blog writing service for marketing agencies and businesses and happy partner of GreenRope’s. By BlogMutt.
Expert insights. Personalized for you.
40 
Let's personalize your content