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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

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Automated Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

Marketing automation can save you time and money and improve the buyer’s journey. Automated marketing is a system for targeting leads and customers with pre-programmed messages. You could start by buying lead lists and sending automated marketing messages with generic templates. What Is Automated Marketing?

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ZoomInfo Acquires Chorus.ai to Deliver Conversation Intelligence through its Modern Go-To-Market Platform

Zoominfo

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. I couldn’t be any more excited to announce that ZoomInfo has acquired Chorus.ai , a leading provider of Conversation Intelligence solutions. Opening the Doors to New Buyers.

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5 Successful Marketing Campaigns That Take Inspiration from Content Curation

Scoop.it

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. Build a following on social media. M followers today.

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Putting Together a Lead Scoring Model with ClickDimensions

ClickDimensions

The ClickDimensions lead scoring model uses a point range of 1-100. Points are assigned to actions that reflect the typical buyer journey. Behaviors that indicate more serious buyer intent warrant a higher point value, while early-stage actions might be assigned a much lower point value.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

Your website is likely one of your biggest lead sources … but it goes without saying that it’s not the only source of content online. Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Affiliates commonly use organic search rank and PPC marketing. Backlink A link from one website to another.