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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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Five Prospecting Hacks to Fill Your Pipeline with High-Quality Leads

SalesIntel

One of our best webinars last year was about hacks for sales leaders to improve prospecting performance even during the switch to work-from-home for many companies. . You can watch the full webinar , but below you’ll find a summary of the five prospecting hacks presented for consistently winning high-quality leads.

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Becoming A Difference Maker In Your Industry 

Heinz Marketing

Latane Conant, CMO at 6sense, just released the book #NoForms #NoSpam #NoColdCalls that targets a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. Increasing ROI across all tactics. Win more often.

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Okay, Marketers. What Now? Areas of Focus in Times of Uncertainty.

Walker Sands

To create content that adds the most value for your audience (and perhaps, for their audiences, too), think about where you can offer the most genuine, effective support based on what you know of your market. Organic search and buyer intent may be down, but you can still show up for your audience in helpful ways.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

Image Caption: Great content remains key to effective B2B lead generation. Across the board, buyers are increasing their content consumption no matter their industry. However, buyers are still educating themselves with white papers, case studies, and webinars. Remember to meet your buyers on the channels they use.