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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Optimize for Voice Search.

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10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. But let’s be honest: at this point, that really just means Google.

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How to Do SEO in 2020 [Full Guide]

flux.la

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. Conversion : This term may refer to a visitor buying your product on your web site or subscribing to your channel. 2) Why is SEO Important.

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12 Reasons Your SEO Strategy Is Failing

Single Grain

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Building Poor Links. You can't just buy links. Long-Tail Keywords Only.

SEO 89
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Google Page Experience: Why Google Page Experience Matters for SEO & How to Improve it

seo.co

It’s not about your personal feelings as you scroll through the search engine results pages (SERPs). As we all know, the algorithm developers are working tirelessly to move us away from traditional link building and into other factors as much as possible. Dwell time. But it hasn’t had a significant impact on SERPs yet.

Google 98
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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Lazy link building. Low dwell times. Fewer inbound links. If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. Lazy link building. Lazy link building is out. So stop them.

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SEO for B2B: A Quick Guide to Boost Your Online Business

Single Grain

And the right SEO strategy can help you get to the top of the SERPs. By ranking in the SERPs, you get the chance to grab your target persona’s attention which can lead to higher conversions. By creating content around these keywords, you can stay top of mind with these people when they are ready to buy. Internal Linking.