Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification. We all know this!

Trade Show 80

Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

SalesIntel

FEBRUARY 8, 2023

Audience segmentation is to B2B businesses what dessert is like to your favorite meal. It groups customers based on data such as business size (by the number of employees or annual revenue), company location (whether it’s San Francisco or rural Kentucky), industry (by NAICS or SIC), or job title (manager, VP, CEO), etc.

Segmentation 80

Segmentation CMO Ideal Customer Profiles Account Based Marketing 80

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. We define the attributes of a truly qualified lead as: SIC or NAICS code. Business pain(s) uncovered/validated.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

Learn from the Pros

MARCH 21, 2024

Businesses must collect first-party data and use data differently due to privacy concerns and regulatory changes. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Examples include Company database info providers like ZoomInfo or D&B , publishers, and trade-shows vendors.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

markempa

JUNE 7, 2005

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Martech

OCTOBER 4, 2022

The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Relationships between businesses and their suppliers trended digital in recent years, but until the pandemic, in-person meetings and events played a central role in engaging with customers. billion in 2022 to $11.75

Enterprise Management 116

Enterprise Management Marketing Management Budget Programs SIC 116

Biznology

DECEMBER 7, 2015

Take marketing for example; it is common to find lead generation, outbound telemarketing, trade show, and inbound lists all in separate software systems. The new levels of data and insights that it brings to both marketing and sales should be embraced and applied to the firm’s business model and market.

Trends 80

Trends B2B SIC Telemarketing 80