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Biznology
DECEMBER 3, 2015
The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Talk about efficiency, and results.
Adobe Experience Cloud Blog
JUNE 13, 2017
For the businesses that do, it’s a game changer. Although this might seem like an obvious way of operating, it hasn’t always been as easy as 1-2-3 for businesses to follow this process. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora.
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Zoominfo
JULY 2, 2020
The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. Find the right tool.
The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?
Customer Experience Matrix
JUNE 27, 2014
It’s been a while since I wrote about Customer Data Platforms , but only because I’ve been distracted by other topics. But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.
Kabbage
NOVEMBER 29, 2016
In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). Learn more about the B2B Data Issue Why B2B Data Is Holding Back Your Marketing Efforts.
Zoominfo
JULY 2, 2020
The great thing about automation platforms is that they can be as involved or uninvolved as you’d like. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. Find the right tool.
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