B2B Memes

MARCH 11, 2011

I also manage RD+B ’s Facebook page. Facebook is a different animal from Twitter so I keep that in mind when posting anything to this page. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Great question.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. It does business enabled by digital channels. By their standards, only nine of the Fortune 500 corporations are highly digital.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

MARCH 2, 2011

Though at first it might seem odd to say that businesses built on content don’t value it, she has a point. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

JULY 15, 2011

But they’ll also bring to light valuable new platforms as well, like Facebook and Twitter, and perhaps even Google Plus. But they might just save your business. Will they sometimes wax too enthusiastic about new tools that turn out to be dead ends, like Jaiku , FriendFeed , or Google Wave ? Yes, such enthusiasts can be annoying.

Peer-to-peer 100

Peer-to-peer Blogger Social Media Twitter 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post?

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

SEPTEMBER 22, 2010

The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). Your latest tweet and comment on Facebook and most recent blog post? As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month.

Twitter 100

Twitter B2B Curation Ethics 100