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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. The overwhelming response was that Forrester’s thinking was definitely food for thought, but they were at odds on how to implement any of it. What was more worrying was the 4.4%

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18 Affiliate Marketing Statistics 2023 All Marketers Must Know

Optinmonster

Learning about the latest affiliate marketing statistics will help you optimize your strategies and stay ahead of the curve. The Market Value of Affiliate Marketing Exceeds $17 Billion Affiliate marketing has become a successful business worth more than $17 billion (as of 2023). Let’s get started.

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Why Brands Are Failing with Identity Resolution—and What You Can Do About It

Martech Advisor

Is all that spend making the desired impact on our business outcomes? So, we commissioned Forrester Consulting to conduct a study on identity resolution on our behalf. Forrester surveyed more than 200 brand marketers on their identity resolution strategies and how they apply to their marketing efforts. 47% Win new customers.

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Why Intent Data is a Must-Have to Boost Your Revenue in 2022?

Albacross

Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Businesses with advanced data-driven strategies are 3 times more likely to achieve double-digit growth than organizations that are not.

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7 Lead Generation Strategies Supercharged With a Data-Driven Approach

DealSignal

Marketers know this but often feel at a loss about what to do because they don’t want to miss out on relevant data points, like company size, job title, and other important attributes for sales to know. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

For example, a bee keeper just getting started with inbound marketing might see results faster than a new marketing agency, since marketing as an industry is highly saturated with content. The example below helped drive nearly 5,000 unique website visitors to the article and over 500 Google +1s in just two weeks. Media Relations.

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Measure This, Not That: Your Guide to the Demand Gen Metrics That Matter

Metadata

Liam outlined these backburner metrics in his DEMAND session as follows: Cost metrics: Metrics that measure the cost per something —think cost per lead (CPL) and cost per acquisition. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search.