illumin

APRIL 25, 2024

It seems that more and more brands and marketers are investing in over-the-top (OTT) advertising , as more streaming services are shifting towards an ad-supported business model. billion growth projection in 2024 according to eMarketer. Examples include YouTube, Pluto TV, and Tubi. An example would be the Dish Network.

Cable 101

Cable Television marketing Mobile Advertising Broadcasting 101

Digilant

MAY 21, 2024

CTV advertising allows advertisers to reach viewers who are increasingly consuming video content through digital streaming rather than traditional cable or satellite TV. According to eMarketer, in 2024, U.S. Viewers continue to spend more time watching CTV. adults will average 123.4 minutes per day with CTV. digital ad spend dollars.

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Given the busy nature of customers online today, it is essential to ensure that advertisers design a brand message and creative that catches the users’ eye.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. Magna Global , Zenith , and eMarketer all predict it will happen sometime in 2017. ” The digital disruption.

Paid Search Agency 60

Paid Search Agency Ads Cable Advertising Agencies 60

Digilant

MAY 21, 2024

CTV advertising allows advertisers to reach viewers who are increasingly consuming video content through digital streaming rather than traditional cable or satellite TV. According to eMarketer, in 2024, U.S. Viewers continue to spend more time watching CTV. adults will average 123.4 minutes per day with CTV. digital ad spend dollars.

Advertising Channels 40

Advertising Channels Paid Search Agency Practices Advertising Agencies 40

Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. The trend to focus on is not cord cutting but on potential growth in “skinny bundles” – Sling, Hulu TV, DirecTV Now, PlayStation Vue, and YouTube TV. Cord cutting is decimating ad-supported pay TV subscriptions (or not). These have grown to 5.3

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64