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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Have you struggled to answer that question?

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words. He is the Founder & President of Tiecas, Inc. –

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Leave a Comment { 1 trackback } Tweets that mention Content Auditing and Mapping it to the Industrial Buy Cycle | Industrial Marketing Today -- Topsy.com Previous post: Is Your Industrial Website Still Just a Business Card?

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

It must help your customers make the best use of their purchase. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. How well is your content performing for you?

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.