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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

83% of buyers review only three or fewer pieces of content before making a decision on purchases under $1,000, while 70% of buyers review four or more pieces of content on purchases greater than $10,000. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating engaging marketing content is NOT clever wordsmithing B2B marketing content that will truly engage you audience and nurture them until they are ready to make the purchase decision, requires more than just copywriting and/or hiring someone who can put a clever spin on words.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

That closes the loop in your content marketing cycle while minimizing loss of qualified leads. It must help your customers make the best use of their purchase. Depending on the level of assistance you’re looking for, Tiecas offers customized content marketing solutions for engineering and industrial companies.