Business to Business Cold Calling Direct Marketing 
markempa
MAY 18, 2005
According to studies, the single biggest issue for contemporary business-to-business marketers is effective lead generation. Conversely, it has been pointed out that 80% of marketing expenditures on lead generation and collateral are wasted because the leads are ignored by sales people. Why did I write the book?
markempa
OCTOBER 2, 2006
« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.
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markempa
JULY 21, 2005
The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales.
markempa
AUGUST 10, 2005
« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Ive read both of them and they are terrific. Do you sell services?
Webbiquity
JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Peter Helmer.
markempa
FEBRUARY 23, 2006
Normally, this article would only be open to American Marketing Association Members but InTouch was given special permission to share it with readers of the B2B Lead Generation Blog. a marketing and sales information services company in Southport, Conn.: a marketing and sales information services company in Southport, Conn.:
markempa
JUNE 26, 2006
The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.
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