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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Marketers can employ a simple litmus test on the authenticity of buyer personas – if they are not based on qualitative research eliciting goals and goal-directed behaviors, as well as, created within a goal-directed framework, then they should be considered buyer profiles, not buyer personas.).

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B2B: Where Social Media Meets Direct Marketing

Biznology

One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives. By this definition, a direct marketing message can be delivered anywhere.

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Database Marketing: Five Important Things to Know

Webbiquity

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. What distinguishes database from direct marketing is the awareness to the analysis of data. Business Database Marketing. Guest post by Nick Rojas.

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6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

A current campaign I’m involved with got me thinking about my roots in consumer direct marketing. Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space.

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5 Data-Driven Actions for B2B Marketing Success in 2024

sagefrog

Refreshing your marketing and sales materials, including print ads, can revitalize your brand image, reach a broader target market, and resonate with audiences in memorable ways. Our research says it all—32% of our surveyed colleagues reported sales and marketing lead success through direct marketing and sponsorship outlets.

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B2B Mailing Lists Uses and Advantages

Fount Media

You will increase your ROI by using B2B Email Lists for all of your email marketing campaigns as well as other marketing initiatives. As marketers, we understand that the B2B, or business-to-business, term refers to a conversation in which two or more business entities exchange goods, services, or information.

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B2B Lead Gen: Can you do it cheaper and better inside?

ViewPoint

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows.

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