Business to Business Buyer Personas Buyer's Journey Digital Transformation 
Tony Zambito
MARCH 6, 2017
It is troubling to see in the world of buyer personas, for instance, many mistakenly created buyer personas representative of buyer intelligence rooted in the past. As opposed to being representative of true insights into the new era of business evolving today. Collaboration.
Tony Zambito
JANUARY 29, 2017
What is changing in the past two years, is that CEOs are focused on globalization and digital transformation. Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. Not particularly.
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Tony Zambito
MARCH 12, 2017
B2B companies are faced with the most transformative era in business history. On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years.
Tony Zambito
FEBRUARY 5, 2017
In my previous article entitled Rethinking Buyer Personas In An Era Of Digital Transformation , I noted that digital interaction will matter more than content. Cumulatively, having a detrimental effect on the ability of marketing to succeed in an era of digital transformation and creating digital experiences.
Tony Zambito
MAY 31, 2017
People/Team Insights – recently, I came across articles regarding defining buyer personas for ABM. Yes, this basic intelligence is always important but should not be confused with deep buyer insights. Other markets, be they B2B or B2B, are facing similar upside down transformation.
Tony Zambito
MAY 23, 2017
That is – buyer decisions. The hyper speed by which change is occurring in buyer behaviors, digital transformation, and in marketing, in general, may feel like a hurricane. The buyer decision. Many buyer choices and decisions involve underlying and often hidden goals and motivations.
Tony Zambito
SEPTEMBER 19, 2016
Even more compelling is the greater influence of mobile and digital social platforms on reducing attention span and creating filtering behaviors in purchases. The digital transformation is causing many CMOs today to reevaluate exactly what content marketing may mean to their overall marketing strategy.
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