Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

Was there too much content to wade through? Was the content badly indexed? The practitioners I talked to about PPI said they would love to participate in PPI coaching, provided it was focused on the content on their own desktops and hard drives, and not the stuff in the central repositories. Personal Content Management +.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Hubspot

APRIL 12, 2011

The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox.

Tips 28

Tips FAQ RSS Social Media 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. FAQs]" should get you up-to-date.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Convince & Convert

MARCH 23, 2010

Remember that your likelihood of a first-time visitor coming back goes up the more content they consume on that first visit. So, make sure first-time visitors can access other content that may be of interest, convincing them that perhaps they should make a return trip. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? Does anyone care?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132