Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Because of these two things, in order to win a B2B sale you first have to build trust, demonstrate how reliable your product is, and show how it is suitable for the particular business you’re speaking with. This all means the B2B sales cycle is often very lengthy. and then provide targeted content based on that information.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Sometimes, inbound demand generation isn’t enough to fill our funnels. Not watching the backend results: look at conversion rates with sales and ultimate ROI.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. This one has a puzzling contradiction (see #3). Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off. As well, we received a large amount of anecdotal feedback about how great the content was.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

DECEMBER 1, 2010

Talk to sales to identify what kind of support they need from marketing in order to deliver their annual numbers. Well we need to focus on wringing out every lead and every deal from our funnels. Lists became “tired&# as response rates drops. We had become sales order-takers and now we were paying the price.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up. I refuse to answer cold calls at work or home.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

AUGUST 12, 2010

The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads. As the end of the fiscal period comes to a close and the pressure to hit the sales goals becomes tangible, the debate begins. Help sales fill their pipeline funnels.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Follow these 6 Content Marketing Tips That Drive Leads.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 12, 2010

Marketing needs to be the engine to identify qualified leads for sales. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. And so we have to fall back on metrics that are easy to come by: response rates, clicks, impressions, registrations, attendees.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

JULY 27, 2010

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. One trick is to compile a list of all the best content from previous campaigns that you already have on hand.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 8, 2010

Calfee Design is helping entrepreneurs in the developing world make locally sourced bamboo bicycles for domestic and international sale. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content. Users first download the free Stickybits app, then scan a barcode and attach content.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100

Marketing Insider Group

JULY 8, 2010

Calfee Design is helping entrepreneurs in the developing world make locally sourced bamboo bicycles for domestic and international sale. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content. Users first download the free Stickybits app, then scan a barcode and attach content.

B2B Marketing 100

B2B Marketing Marketing Management B2B Planning 100