article thumbnail

How to tune your GTM strategies to cope with budgetary headwinds

Martech

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

article thumbnail

The Winds of Change

LeanData

The Federal Reserve raising the interest rate. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Winds of Change

LeanData

The Federal Reserve raising the interest rate. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

article thumbnail

The Winds of Change

LeanData

The Federal Reserve raising the interest rate. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

article thumbnail

The Winds of Change

LeanData

The Federal Reserve raising the interest rate. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

article thumbnail

How to Qualify a Lead: The Battle-Tested B2B Framework

SnapApp

That’s a grim success rate of between 0.2% When you’re working with big lists of leads, it’s not scalable to describe how qualified they are in freeform terms — how do you search and filter without structured data? Considerations include ROI and strategic importance. And when I say “stuck chasing dead ends”, I really do mean it.

article thumbnail

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed. Burned by Churn. Opportunity data means favorable conditions, such as a funding event or a new CXO.