The Mx Group

APRIL 26, 2018

Combine that 50% failure rate to meet sales targets with MarketingProfs’ research that Sales ignores nearly 80 percent of the leads Marketing sends them , and it’s easy to conclude that these two sales problems are likely linked. Let B2B Telemarketing Support Your Sales Team. Recent research seems to back these challenges up.

Telemarketing 63

Telemarketing Marketing Management High Quality Lead Burn Rate 63

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

ViewPoint

APRIL 14, 2017

Last week I published a blog that provided five ways to avoid getting burned by outsourced B2B sales lead generation, qualification and nurturing. Contact me at dan.mcdade@pointclear.com to discuss sales close rate, cost per lead and other topics of interest to you. You can read the blog here. Doing the right something is.

Lead Generation 176

Lead Generation Sales Qualified Leads Sales Leads Generation 176

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. Cost efficiencies The appointment setting tactic is on a strict pay for performance model. This translates to a dismal right party connect rate of 1 to 1.5%.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

OCTOBER 19, 2010

The funnel is a useful way to analyze the rate at which we are capturing and managing demand. The earlier engagement and continuous activity level will create more efficient demand management by delivering against customer needs. Marketing spend is much more efficient. Marketers sell stuff and sales people market stuff.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

OCTOBER 26, 2010

It seems as if the lower our outbound marketing response rates get, the greater the number of emails, phone calls, pop-up ads and other interruptions we throw at our weary populace. No, not the kind of listening that will allow us to be more efficient in sending unwanted messages. As a consumer, I’m fed up.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

JULY 8, 2010

1BOG launches campaigns in various cities, each lasting a few months, during which they negotiate group discounts with carefully selected solar installers and offer local consumers access to the discounted rates via the 1BOG website. Both buyers and sellers remain anonymous, while a feedback system enables participant ratings. #65.

Marketing Management 100

Marketing Management Peer-to-peer Burn Rate Customer Satisfaction 100