Sales and Marketing Alignment: Best Practices to Drive Revenue
DealSignal
APRIL 3, 2023
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.
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