Inbox Insight

JUNE 16, 2023

Strong sales-marketing alignment is therefore paramount. Marketing teams need to produce engaging, relevant content that complements each stage of the sales cycle ready to intercept in-market buyers and provide sales with the ABM-specific tools they need to secure ideal accounts.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Terminus

AUGUST 25, 2022

After two years of turmoil, the game continues to change in 2022 in major ways: In-market buyers and decision makers are harder than ever to reach. We’re staring down a recession and every venture capitalist in the country is asking, “why does marketing spend so much money again?”. Demand generation programs have a place.

Marketing Analytics Tools 26

Marketing Analytics Tools Ideal Customer Profiles Top of Funnel Budget Programs 26

Sword and the Script | B2B

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Management 129

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. and third-party sources (cookies, traffic analytics software, media brokers, etc.). 55% of sales leaders are using intent data to grab in-market leads. Improve the Buyer’s Journey.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

PureB2B

JANUARY 3, 2022

This is one of the biggest challenges digital marketers face today. In a quest to make an impactful first impression among relevant, in-market buyers, digital marketers not only have to create ads that effectively communicate brand value; they also have to get those ads in front of people who actually care.

Impressions 62

Impressions Ads Lead Scoring Lead Ranking 62

6sense

OCTOBER 29, 2015

Today, data gives us the ability to track how customer interactions with marketing campaigns and assets connect directly to revenue. Marketers can use that intelligence to optimize future campaigns and predict conversions with precision. Your budget will be based on hard numbers and historic conversion rates.

Lead Ranking 48

Lead Ranking Cost per Lead Activities Marketing Qualified Leads 48

Metadata

MAY 21, 2024

The same one as every other B2B marketer: fill our pipeline and convert those in-market buyers to revenue. That’s what I thought, but I quickly realized I was embarking on a journey unlike any I’d been on before in my B2B marketing career—and that journey wouldn’t include LinkedIn. Spoiler: Wrong.)

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Channels B2B Marketing B2B 52