Remove Budget Programs Remove Companies Remove Presentation Remove SMB
article thumbnail

Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Just because you’re regularly creating and publishing content doesn’t mean you’re ready for content marketing management software. It could help you stay organized.

article thumbnail

The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

The push towards open ecosystems makes it easier for companies to augment those investments with specialist apps. On the opposite end of the spectrum, it is a golden age of tools for individual creators — whether they’re independent or working on the edge of a large organization. version of that presentation.)

SMB 103
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where Should You Invest Most Of Your Testing Budget?

Convert

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Is it a tool? If you have around 10,000+ visitors a month and simply want to start seeing lift as soon as possible for your current campaigns, then agencies are the best choice, if you have the budget for them.

article thumbnail

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. All this is to say: software permeates everything. Probably not.

article thumbnail

How big should your campaign budget be?

Biznology

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?

article thumbnail

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Company leadership expects measurable results. The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. An astounding 93% of marketers anticipate their budget will increase for their digital marketing initiatives in 2018. Or at least, not important yet?

article thumbnail

What's an Implementation Partner & How Do You Work With One?

Hubspot

Someone from the partnering agency came to our class and demonstrated how to use the tools we had for InDesign to maximize our success in the class. I loved this presentation because it was created just for our group — the presenter polled us about what we wanted to learn and delivered relevant information based on that feedback.