Budget Programs Case Studies Marketing Budget Creation SMB 
Biznology
APRIL 28, 2014
At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. about campaign budgeting. My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?
Webbiquity
APRIL 10, 2018
Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. B2B marketing teams will be held accountable for more of the lead-to-revenue process. And case studies are the type of content technical professionals value most.
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Engagio
JULY 18, 2018
The research underscores where companies are at with their ABM programs and the key challenges they are facing. of companies are currently using a mix of ABM and traditional demand generation programs. We asked, “ What marketing strategies do you currently use? On the other end, you have companies selling into the SMB market.
Single Grain
FEBRUARY 21, 2020
One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget. Marketing is essential to reaching your target audience, to promote new products and services, and to grow your client list. What Is a Marketing Budget?
Magisto
MARCH 9, 2020
Instead of studying the existing market and coming up with your version of a product, you try to approach the problem differently by trying to understand deeper what your customer needs to do: his job to be done. The job statement is not here to mention solution, nor to say what’s wrong with the existing products.
SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we share advice from two experienced, SaaS CEOs on how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day.
SalesIntel
FEBRUARY 20, 2023
In our webinar transcript below, we explain how you can put data and intelligence into the sales motion to give them efficiency, generate a consistent sales pipeline, and make the go-to-market team efficient. I am the marketing director here at SalesIntel, and also your MC for the day. Think about it. How do we do that?
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