ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

NOVEMBER 1, 2022

Every CMO I’ve talked with in the past two years is hungry for talent, but they haven’t had the budget to staff up. While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. .

Work Management 107

Work Management Marketing Management Marketing Budget Budget Programs 107

Biznology

OCTOBER 20, 2014

McKinsey says companies have to address organizational issues before digital can have a transformative impact on their business. Here are 26 reasons digital marketing matters so much to the C-Suite. 87% of CMO’s want to integrate cross-channel touch points (source: IBM Global C-Suite Study).

Enterprise Management 80

Enterprise Management Digital Transformation Planning Gartner 80

Customer Experience Matrix

MARCH 29, 2017

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. I understand Gartner's logic but I find the IDC figures more plausible.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Porch Group Media

DECEMBER 11, 2019

Back in January, research by WARC listed brand marketers’ most important challenges for the year. Among the top challenges were growth in a slow economy, big data management, digital transformation and building a purposeful brand. MarTech Spend Up to 30% of Marketing Budgets.

Paid Search Agency 64

Paid Search Agency Marketing & Strategy Marketing Budget Customer Surveys 64

Full Circle Insights

JANUARY 27, 2021

Digital transformation accelerated in 2020 because it had to. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. Twilio COVID-19 Digital Engagement Report. Infosys Survey.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

FEBRUARY 8, 2021

Originally published on Marketing Tech News. Digital transformation has been a trending topic in the business world for several years, but out of necessity, efforts to upgrade digital capabilities accelerated sharply in 2020. Another point in favor of more CMO-CIO collaboration: there’s evidence that it increases revenue.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59