ANNUITAS
AUGUST 27, 2015
With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. of organizations have indicated that they are spending more on content development than they did in 2014.
Markempa
AUGUST 12, 2021
Step #1: Step in your customers’ shoes to build a buyer journey map. Invest your effort, not just into forming creative content for lead capture, but also into forming creative content for lead progression. Marketers spend most of their budget getting people to raise their hands but not enough toward account progression.
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thePoint
OCTOBER 5, 2020
If you want to discuss this in more detail, feel free to contact me (or some other marketing professional that has experience with closing this gap). Lead management and sales opportunity management are two very different things and require very different capabilities and tools. This number is only meaningful as a trend.
Full Circle Insights
FEBRUARY 28, 2021
Three Ways to Prepare Your Marketing Team for the Next Global Disruption. Three Agile Marketing Tips for the Post-Pandemic Economy. The Elements of Great B2B Lead Management. Agile Marketing and the Measurement Sprint. How the Right Marketing Tools Can Help You Thrive in an Uncertain Economy.
LeanData
NOVEMBER 11, 2021
Reducing headcount, and eliminating errors and subsequent rework should provide a positive return on investment of your automated lead management solution. Ensure the best leads are getting qualified and moved through the buyer journey. Increase LTV with RevOps.
Full Circle Insights
DECEMBER 15, 2020
What are the qualities of great B2B lead management? B2B lead generation operations experienced a seismic shift when the pandemic took in-person events, which so many companies rely, off the table. Some B2B marketers took a major budget hit, while many marketing departments redirected dollars to digital programs.
Full Circle Insights
JANUARY 24, 2023
This means B2B marketers can compare ABM funnel metrics from one period of time to another, identify trends and optimize their marketing spend. Users can also measure the buyer journey from initial website click to closed sale.
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