Marketing Insider Group

JUNE 21, 2012

Please share yours with us in the comments below… Issue # 1 : The survey asked tech buyers to rate the relative value of information sources on their purchasing decision. claim that it influenced their technology buying decision. I also found the title of the article to be a bit provocative. And misleading. And potentially dangerous.

Social Media 100

Social Media Statistics Media BtoB 100

Customer Experience Matrix

OCTOBER 15, 2013

Last week’s post provided statistics that show how many marketers fail to make this transition, but it didn’t actually show why this matters. The Schulze survey suggests that most believe a different system will give them better results, so they’re not yet ready to give up on marketing automation entirely.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

ViewPoint

JULY 18, 2013

Via BtoB Magazine. Also interesting are new statistics on gaining buyer’s trust. One company wanted to find out just that so they surveyed their 1,500 B2B salespeople. A recent survey of companies revealed that this function continues to broaden and expand in its responsibilities. How would your team rank you?

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

Delivra

OCTOBER 2, 2018

When it comes to B2B marketing, it’s the most effective channel for revenue generation, according to 59% of marketers surveyed by BtoB Magazine. The statistics are just as impressive among B2C retailers, with 80% indicating that email marketing is the greatest driver of customer retention, according to a report in eMarketing.

Email Marketing 40

Email Marketing Marketing Automation Services Ad Building Marketing & Strategy 40

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Surveys are another tool that can help you learn the most relevant information. Segment your audiences.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Have a new statistic that shows the opportunity is growing faster than ever? Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Hubspot

AUGUST 27, 2012

And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! so we can solve them!

Stats 28

Stats Allocation Marketing Automation Services Planning 28