B2B Marketing: Playbook for sales and marketing alignment
markempa
AUGUST 20, 2010
The lack of synergy between Sales and Marketing on lead generation is so common as to risk cliché. I'm looking forward to attending to share new ideas about BtoB marketing with CMOs and VPs and Directors of Marketing. The second thing I would say is, "When is the last time you've talked with your sales team?”.
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