The Disconnect Between B2B Content Marketing and Customer Engagement
Industrial Marketing Today
JULY 29, 2010
Chairman and CEO of GPJ said, “This report suggests that engagement is now a key dynamic that should be considered when designing big-idea campaigns; without engagement, the message is quickly lost, its power diminished.” As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint.
Let's personalize your content