ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. And you can show demos. Today's PowerViews guest is Christopher Hosford.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. There are a lot of strong personalities on the sales side, and, generally, I’ve seen it work best when sales is in trouble—when you’ve got a VP of sales saying, ‘Help me. And you can show demos. Today's PowerViews guest is Christopher Hosford.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Marketing Insider Group

FEBRUARY 1, 2011

Is it something bigger and ethereal like our business perspective or is it the time horizons we work in? Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Watch a demo. Or is it the way we measure those outcomes?

Planning 100

Planning BtoB Customer Satisfaction Trade Show 100

markempa

JUNE 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are more interested in working with partners that have taken the time to understand their market and their customers. What do you need?

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Adobe Experience Cloud Blog

APRIL 26, 2011

If you have been in B2B marketing for a while the items below are likely just a summary of the work you are currently doing. In fact, if your marketing courses were anything like mine, your marketing professors largely overlooked the whole notion of B2B marketing , and simply focused on B2C.

Class 48

Class B2B Marketing B2B BtoB 48

Delivra

OCTOBER 23, 2018

If you aren’t already prioritizing it as one of the main ways to increase revenue, consider this statistic from BtoB Magazine: 59% of B2B marketers cite email as the most effective channel for generating revenue. Subscriber requests a demo. Talk to us about a demo. Maximize the timing of delivery. Subscriber views a video.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Ambal's Amusings

AUGUST 27, 2009

Designing content to answer your buyers differing needs as they work through their buying process will. From my own experience, I’ll warn you that it takes a lot of work to keep this commitment. Offer demos or low-cost or free needs assessments. One-size-fits-all content won’t accomplish that. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100