The Point
NOVEMBER 14, 2014
Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace. This is reinforced by another headline from the report: “Live Demo Offers Produce the Highest Quality Leads.”
ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. And you can show demos. Click to start video at this point — Christopher notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. Stay Tuned.
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ViewPoint
MAY 10, 2012
He is East Coast Bureau Chief for BtoB Magazine. And you can show demos. Click to start video at this point — Chris notes that inbound marketing is the current rage and shares a recent BtoB Magazine study that reveals 74% of marketers plan to increase their online marketing efforts this year. Stay Tuned.
Marketing Insider Group
FEBRUARY 1, 2011
Recently, BtoB Magazine provided a snapshot of a Forrester report that stated that only 8% of companies surveyed feel a tight alignment between marketing and sales. Watch a demo. The main points: Sales is the customer of marketing. So help them to sell. . Both quality and quantity of leads is important.
Adobe Experience Cloud Blog
AUGUST 13, 2012
In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. We send a follow up survey asking prospects if they would like a demo and customers if they would like to be part of the reference program. by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks.
Adobe Experience Cloud Blog
APRIL 26, 2011
For example, if you have one piece of content you would like to send out, such as a demo or invitation to an event, craft three messages instead of one, each specifically targeting a segment such as sales, marketing, or executives. Tailoring your emails like this, has been proven time and time again to increase email marketing success.
markempa
JUNE 23, 2005
Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.
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