Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Read on to get their insights. Ardath Albee's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

markempa

APRIL 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference - Modern B2B Marketing , June 24, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. Alinean recognized by BtoB Magazine’s as one of To.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Ambal's Amusings

NOVEMBER 19, 2009

If all they’ll gain is the knowledge that your product has yet another new feature, it’s time to rethink your messaging from your prospects’ perspectives. Their primary audience is IT service managers and internal help desk managers. B2B Lead Generation Blog. Give them a takeaway. Ardath Albee Recommends.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Online Marketing Institute

JUNE 22, 2009

Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. You don’t have to hire a PR agency to kiss the arses of the editors any more. Google has dis-intermediated the content business.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40