Marketing Insider Group
DECEMBER 5, 2013
And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough. Because our buyers are too smart. Only 10-20% of a company’s website content drives 90% of its Web traffic, and only 0.5% The answer is easy: content marketing.
Marketing Insider Group
JANUARY 19, 2012
Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. The largest estimates came late Tuesday from InMobi who estimated smart phone advertising revenues have increased by almost 500% and tablet advertising was up nearly 800% from a year ago.
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Industrial Marketing Today
JULY 29, 2010
The bad news — more than a quarter (27%) have no specific strategy for customer engagement, and more than a third (34%) feel their companies do only a fair or poor job engaging their audiences. Marketers are getting in their own way when it comes to drafting their engagement strategies. That was the good news part of the study.
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.
KoMarketing Associates
OCTOBER 30, 2012
What does this have to do with marketing? So, for a fresh take on digital marketing best practices, let’s look to our furry friends for guidance: Liam ( my orange tabby cat): Liam enjoys napping, drinking from the bathroom faucet, and being adored. But, these days, they are the best of friends. Well, nothing.
The ROI Guy
AUGUST 9, 2010
According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. Today, custom marketing is instrumental to the company’s entire marketing strategy.”
ViewPoint
APRIL 17, 2012
If a company wants to spend money that is unaccountable, just divvy up the marketing budget between regional sales managers. To solve the issue, get marketing and sales into the same room with the same goals held to the same standards of performance and the issue will be solved. Complicates content marketing goals.
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