Martech
AUGUST 4, 2021
For consumers, however, isn’t the app-based TV landscape just turning back into a cable experience with bundled programming packages? Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. We sell more and more CTV inventory. Pre-pandemic, their revenue from CTV was 4%.
Bannerflow
MAY 22, 2023
The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services. Cross-Screen Advertising and Convergence CTV advertising goes beyond the confines of the living room.
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LeadsRX
MARCH 9, 2022
LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Describing a business that markets – or sells – to other businesses.
ClickZ
AUGUST 6, 2020
For them, it is unthinkable to check TV guides looking for favorite shows and then adjusting plans according to the whims of broadcasters. Also, 52 percent of respondents admit that they redirect their cable TV ad budgets. Moreover, not all content is available to sell to advertisers. Connected TV offers such freedom.
Digilant
AUGUST 10, 2023
Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.
Digilant
AUGUST 10, 2023
Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. DSPs and SSPs collaborate to automate the buying and selling of digital advertising inventory by integrating with ad exchanges, enabling real-time bidding, and facilitating data sharing for optimization.
ClearVoice
MAY 15, 2020
Plus, get further insights on the writing and wisdom needed behind any good video, whether it’s broadcast live or not. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Livestreamers need to think about how to keep the livestream interesting, and keep engagement up during the broadcast.
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