Broadcasting Cable Cross-Selling Multi-Touch Attribution 
LeadsRX
MARCH 9, 2022
Attribution. Attribution refers to giving credit to a particular advertising campaign or collection of campaigns for conversions. Marketing attribution shows which organic and paid programs are working best to deliver customers at lower costs and higher lifetime value. Learn more about Marketing Attribution.
Martech Advisor
NOVEMBER 5, 2019
With this, REI activated a cross-channel DOOH and mobile media campaign to reach customers and prospects in places where they were most likely to spend time. A 2019 report by Cheq, a cybersecurity firm, claims that ad fraud damages will touch $26 billion in 2020, $29 billion by 2021 and $32 billion the year after that.
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