Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. Programmatic Advertising Programmatic advertising is gaining momentum in the CTV space.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

ClickZ

AUGUST 6, 2020

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Linear television that millennials and Gen Z’ers take for granted (and oftentimes smirk at) was revolutionary at the time. Impressive as it may be, the future looks even brighter. That was then.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

LeadsRX

MARCH 9, 2022

LeadsRx Attribution™ Impartial, cross-channel attribution provides marketers with basic conversion tracking to know what’s working and what’s not. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Describing a business that markets – or sells – to other businesses.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Biznology

DECEMBER 13, 2016

If I were conspiratorial, I might fancy this as an aggressive hearts-and-minds land-grab by the mainstream media to sell more papers and cable subscriptions, and to train us that nothing but traditional mainstream media can be trusted (and in a post Smith-Mundt Act world , who can we trust?). The real bloodbath started in 2009.

Cable 80

Cable Best Practices Content Blogger 80