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4 Omnichannel Advertising Trends Set to Dominate the 2023 NFL Season

Digilant

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. In fact, Amazon was the first to test a streaming-exclusive broadcast. consumers ( 42% ) are monthly podcast listeners, while more than a quarter ( 26% ) listen weekly.

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Your customers? Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Television.

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15 Podcast Tools to Take Your Show from Good to Great in 2019

Hubspot

Although Sharpay is talking about fabulous summer plans, that adage also applies to podcasting. With 32% of the population listening to podcasts regularly , podcast shows should continue to evolve as the industry does. Of course, in order to build a successful podcast, you need the right tools and services at your disposal.

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Connected TV buying for special events | choozlechat ep. #16

Choozle

In this choozlechat podcast episode, we chatted with Account Executive Samantha Rutishauser about leveraging connected TV for special events like live sports, the Olympics, and more. Listen here or wherever you get your podcasts, and see below for the full transcript. We cover: The advantages of CTV over linear TV. And lots more.

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Programmatic Advertising: What You Need To Know

Digilant

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

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Programmatic Advertising: What You Need To Know

Digilant

Publishers and app developers use a supply-side platform (SSP) to deliver their available impressions to brands and agencies. Programmatic advertising is especially attractive to brands and agencies because of the high degree of customization and data-driven targeting that can go into these media buys.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

It is a far cry from the TV ads of yore that segmented customers based on demographics alone! Marketers will see AI analyze customer behaviour in real-time basis multiple data points such as gender, age, location, preferences, device, platform, previous history and more. AI in programmatic advertising.