Aberdeen

SEPTEMBER 17, 2019

Brand awareness is the hallmark of these “squishy” metrics. But we have to bring some clarity to this mysterious marketing metric if we want to align with other business leaders. The Brand Awareness Challenge. Marketers are too often pulled in opposition directions by business leaders. But they aren’t enough.

Brand Identity 40

Brand Identity Branding Intent Data B2B Thought Leadership 40

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. PureABM analyzes your ideal customer profile to identify key accounts with the most opportunity for relevant, in-market engagement.

Paid Search Agency 62

Paid Search Agency Ideal Customer Profiles Ads Account Based Marketing 62

B2B Marketing Directions

JANUARY 23, 2022

The conventional view is that information gathering and evaluation all occur after an intentional buying process has begun. But every day, business decision makers are forming impressions of companies, brands and products from ads, content resources, news reports, conversations with business colleagues and friends, and other interactions.

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Inbox Insight

APRIL 19, 2021

Different data points cut different perceptions of your audience – but which viewpoint will give you the most accurate assessment of your market? Our research revealed action intent data (61%) closely followed by search intent (60%) are the most popular insights used to inform segmentation criteria.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. It tracks and measures buyer intent through several distinct channels, including: DemandScience Content Consumption.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 3, 2022

Take it from Forrester, whose research found 77% of consumers have either chosen, recommended, or paid more for a brand that’s offered a personalized customer experience. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

B2B Marketing Directions

SEPTEMBER 26, 2021

Some marketing practitioners, agencies and consultants argue that marketers should use intent data and predictive analytics to determine when an organization is likely to be in-market, and then focus marketing efforts on those prospects.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

B2B Marketing Directions

APRIL 23, 2023

At any point in time, virtually all B2B companies have many more out-of-market prospects than in-market prospects. In a 2021 paper published by The B2B Institute , Professor John Dawes with the Ehrenberg-Bass Institute for Marketing Science argued that the 95:5 rule has major implications for B2B marketing.

B2B Marketing 52

B2B Marketing B2B Rules Paid Search Agency 52

Metadata

JANUARY 18, 2023

Instead, look at your strategy in five stages: Create At this stage, your goal is to build brand affinity and trust. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution. The content at this stage should aim to deliver value without an ask.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

The Marketing Blender

OCTOBER 7, 2021

Creating Success with Your B2B Branding Strategy. A B2B branding strategy begins by figuring out what your company stands for and the single most important value that you represent, as an organization, to the world. Then, it’s time to build a strategy for delivering this brand to your market. If not, why?

Webinar Metrics 98

Webinar Metrics Brand Identity Branding Marketing & Strategy 98

Aberdeen

SEPTEMBER 30, 2019

Every business leader has aspirations for sky-high brand awareness. Being top of mind for customers and prospects alike and generating revenue from word of mouth—it’s the holy grail of marketing. But building brand awareness has become a taboo topic for marketers in conversations with business leaders.

Intent Data 40

Intent Data Intent Brand Identity Branding 40

Aberdeen

SEPTEMBER 30, 2019

Every business leader has aspirations for sky-high brand awareness. Being top of mind for customers and prospects alike and generating revenue from word of mouth—it’s the holy grail of marketing. But building brand awareness has become a taboo topic for marketers in conversations with business leaders.

Intent Data 40

Intent Data Intent Brand Identity Branding 40

Top Rank Marketing

SEPTEMBER 25, 2023

(In addition, of course, to Lee Odden ’s can’t-miss session at 1:45PM on Wednesday the 27th, where he’ll unpack the fundamentals of marketing with search intent.) You can watch the interview with ABC News below to catch a glimpse of his eloquence and expertise. This is a vital topic in the industry. So … What’s Your Impact Story?

B2B Thought Leadership 118

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 118