How to Build a Paid Media Strategy in a Down Economy
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JANUARY 18, 2023
Instead, look at your strategy in five stages: Create At this stage, your goal is to build brand affinity and trust. Capture The capture stage attempts to convert in-market buyers, i.e., ones who know they have a problem and are looking for a solution. Typical metrics to look at here are blended cpSQO and SQO created.
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