illumin

APRIL 9, 2024

You often hear brands tout the importance of short, targeted ads. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. They are not.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. AI algorithms will play an increasingly crucial role for brands in analyzing extensive data sets, enabling them to craft ad experiences that are highly targeted and personalized.

Marketing AI 92

Marketing AI Advertisements Advertising Trends 92

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. Connect with your brand elsewhere?

Paid Search Agency 79

Paid Search Agency Ads Campaigns Cable 79

ClickZ

JANUARY 21, 2021

Using AR with digital marketing strategy gives an authentic and unique perspective to the brand. You need to find out innovative practices to boost brand visibility and awareness. The direct-to-consumer eyeglass brand, Warby Parker, launched a ‘virtual try-on’ system that lets its customers try glasses at the comfort of home.

Marketing Strategy 140

Marketing Strategy Marketing & Strategy Planning Work Management 140

Vidyard

JANUARY 30, 2014

This week fast food burrito brand Chipotle announced a new online miniseries of four short episodes set to premiere February 17 on Hulu. The satirical (and seemingly cheesy) “Farmed and Dangerous” holds the mirror up to industrial agriculture practices and takes episodic brand content to a whole new level.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

Content Standard

JULY 15, 2015

During his keynote at last month’s inaugural Content Rising Summit, Tom Gerace, Skyword’s founder and CEO, urged marketers in the audience to think bigger when it comes to brand storytelling. The brand would capture the attention of the world in a way nobody could compete with.” Consider Mad Men.

Brand Identity 40

Brand Identity Branding Cable Marketing Proposals 40

Content Standard

SEPTEMBER 2, 2016

For Twitter, that opportunity came at no small cost: for just 10 games, the brand paid $10 million. And as live video finds a home on social media, brands are eager to discover how their own video strategies can take advantage. The 2016 season is the first year the league will live stream some of its games via social media.

Video Marketing 70

Video Marketing Planning Best Practices Paid Search Agency 70