Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. I found myself facing a room full of blank stares.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Hubspot

JULY 26, 2016

was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The PR job has changed dramatically in the last decade. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

WebMarketCentral

APRIL 22, 2009

The emergence of social media has dramatically changed the role of public relations. While traditional journalists still have significant authority, influence is now more diffused among writers, analysts, bloggers, customers, and other internal and external subject matter experts.

PR 20

PR Social Media Web 2.0 Media 20

Online Marketing Institute

NOVEMBER 28, 2012

Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Online Marketing Institute

JULY 31, 2012

Consumer Media. Sales & Marketing. --> Bloggers. --> Resources. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

JULY 8, 2011

These days, not only can you attract the attention of traditional outlets including newspapers and television stations, but you can also look to bloggers and online outlets for coverage and exposure. Before I became media relations specialist at HubSpot, I spent ten years on the "other side." Photo Credit: Jim Long.

PR 28

PR Tips Media Television marketing 28