Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. I’ve even left the stat breakdown public so you can see all the views are organic, not off-shored to get views (like some video companies have done).

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# – Posted using Chat Catcher [link] Mark Fidelman Not sure I agree that B2C and B2B social media are similar.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 14, 2015

You share your content with social media. You review your stats to learn from your content. Read the full case study of how Raven Tools creates consistent content. Plan With Your Editorial Calendar 86% of bloggers plan to publish more content. Wrap Up Your Blog Planning Process 11.

Efficiency 161

Efficiency Planning Process Work Management 161

Convince & Convert

MAY 20, 2010

Social media does take time, however, it'll take far less time if people, businesses, and companies work from ways that already work versus ways they're not really sure about. There's SOOOO many case studies and results out there to see what's already been done. shining through.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

FEBRUARY 10, 2015

You already know a social media plan can really help you share your content and connect with your audience. In fact, a solid social media plan helps us at CoSchedule get 31.5 So how can you actually build a social media plan that works for you? 8% plan to use videos. 5% plan to use infographics.

Media Plans 167

Media Plans Social Media Planning Media 167

Convince & Convert

SEPTEMBER 8, 2010

And 75% of the people who log into Facebook do nothing (unless they are social gaming) I get that from the stats page. I think Myspace is a great case study but I don’t think FB has learned from the mistakes. Its not because people are shunning brands. Its because they don’t see their posts! get the point.

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137