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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence!

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Why you should consider centralizing your search keyword lists

Biznology

And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM sponsors the event. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To do so efficiently requires a good database solution and marketing automation and filtration tools that incorporate social media intrinsically. At this point, we should give up the navel-gazing debates on which are the most appropriate acronyms, and focus on solutions that allow us to start conversations in social media.

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Content Curation in B2B Marketing

Online Marketing Institute

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.