SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. What Is Apple’s Mail Privacy Protection Update?

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Vision6

AUGUST 23, 2021

Hyper-personalised content has greater relevance to subscribers, and relevant content is a key factor in everything from click-through rates to customer retention. FOR MORE PERSONALISATION TIPS, Read our blog: 4 Tips to Improve Your Email Marketing With Personalisation. . Understand your triggers.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Scoop.it

JANUARY 24, 2023

Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. In the coming days, many brands will jump on this bandwagon.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Single Grain

AUGUST 7, 2023

This includes not only mobile advertising, but also other strategies such as: SMS Marketing : Sending promotional text messages to customers. while mobile marketing includes various methods like SMS, location-based services, app marketing, and more. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52