Blue Flame Thinking

SEPTEMBER 13, 2021

With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy. So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal?

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Privacy Protection Privacy Open Rate Opt-out 97

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

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Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Litmus

AUGUST 2, 2021

April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. How do we create a non-Apple open segment? Check out our blog post that walks through step by step how to create a reliable opens audience for non-Apple Mail users with Litmus Email Analytics.

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Webinar Metrics Privacy Protection Trends Privacy 105

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. In essence, open rates are a vanity metric.

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Privacy SMS Opt-out Open Rate 98

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. Personalized emails deliver 6x higher transaction rates.

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Statistics Marketing Budget Marketing & Strategy Stats 52

Scoop.it

NOVEMBER 3, 2022

Organize your gift guide emails by persona like Gifts for mom, Gifts for the outdoorsmen, Gifts for the fashionista, etc. Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

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Email Marketing Tips Planning Deliverability 93