the-how-and-why-of-your-marketing-roi/
The Marketing Blender
MAY 4, 2021
The how and why of marketing ROI. But how do you really know if your marketing efforts are successful? When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. Advertising.
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