Lead Forensics

APRIL 30, 2024

It forces you to figure out and define exactly who you want to do business with. After all, a transaction is not about B2B (business to business), it is about relationship building and will always be P2P (person to person). But this information isn’t something that should be confined to marketing. Humanize your conten t.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

P2P 120

P2P B2B Youtube Social Media 120

Marketing Insider Group

AUGUST 18, 2015

The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. Every other business, any other business no matter how big or small. Small businesses in many ways are in a better position to do that.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235

Heinz Marketing

JULY 16, 2018

But businesses have not adapted yet. At the top of your LinkedIn buyer, underneath your title and your experience, it says, “Drift is the new way businesses buy from businesses.” We think of B2B as business to business. I’ve heard it described as P2P, people to people.

Top of Funnel 42

Top of Funnel Conference B2B Sales Copywriting 42