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Customer Spotlight: TripActions Leads the Travel Management Market with Attribution Models and Funnel Metrics from Full Circle Insights

Full Circle Insights

Modern marketers know they get better outcomes when they make decisions based on data instead of intuition. To efficiently invest in marketing spend, they need accurate attribution models that show which campaigns are generating the most leads and revenue.

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A Practitioner’s Guide to ABM

Full Circle Insights

If you’re just starting out with account-based marketing, check out our blog posts What is Account Based Marketing and How to Get Started with Account Based Marketing for a deeper dive into the landscape of ABM and the steps you can take to implement ABM within your current marketing strategy.

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Essential Marketing Insights

Full Circle Insights

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend? So, which CRM marketing insights does your CEO want to see?

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Essential Marketing Insights

Full Circle Insights

When it comes to marketing insights, your CEO is primarily interested in one thing: attribution. In other words: which marketing efforts are driving the most revenue, and what is the return on investment of the marketing spend?

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Why a Single Source of Truth Is a Huge Deal

Full Circle Insights

Whatever the industry, marketing and sales departments that don’t share a single source of data truth tend to be misaligned because they aren’t operating from the same set of facts. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. Additional Resources.

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Full Circle Insights Innovates Again with Full Circle ABM

Full Circle Insights

Responding to customer demand, Full Circle rolls out the first B2B marketing measurement application that provides comprehensive ABM metrics inside a CRM. That’s why we’re introducing Full Circle ABM.”. Full Circle ABM is available today with subscriptions starting at $15,000 per year. White Papers.

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What “Marketing Attribution” Really Means and Why It Matters

Full Circle Insights

Different attribution models provide insight on how well campaigns are performing in terms of the marketing strategy. Campaign attribution is critical in that it lets you analyze campaign effectiveness, identify winning campaigns and allocate marketing spend accordingly. Funnel Metrics: The Key to Process Efficiency.