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B2B Customer Review Websites: 3 Tips For Blowing Past Competitors

Influitive

After all, a Google study found that 60 percent of B2B technology buyers search for peer reviews during the decision-making process. Since word of mouth is the primary factor behind 20 to 50 percent of all purchasing decisions, Angela knew she needed to get more people talking about Code42.

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The Myth of ‘Going Viral’

The Lead Agency

Over the past decade, advertisers have developed theories of ‘viral’ marketing, that, to quote Time Magazine , “assumes that a great idea is self-distributing, and word of mouth can take a little thing and turn it into a phenomenon.”. What Do We Mean By ‘Going Viral’? Why ‘Going Viral’ Is Harder Than You Think.

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User-Generated Content Trends Reshaping the Future of Ecommerce: 2023 & Beyond

Huptech Web

The concept of UGC is unfiltered, honest, and straight from the horse’s mouth. E-Commerce Industries & Their Real-Life Use Cases That Have Benefitted From UGC. However, it wasn’t used for advertising at that point—it was used for aggregating information. So then, why, as an owner, should you care? What UGC is all about. ?

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The State of Social Media Marketing in 2018 and Beyond

TrustRadius Marketing

More than ever, folks are going online to conduct their own independent research, share information and compare experiences with peers about products that interest them. More than ever, folks are going online to conduct their own independent research, share information and compare experiences with peers about products that interest them.

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The State of Social Media Marketing in 2019 and Beyond

TrustRadius Marketing

More than ever, folks are going online to conduct their own independent research, share information and compare experiences with peers about products that interest them. More than ever, folks are going online to conduct their own independent research, share information and compare experiences with peers about products that interest them.

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How to Maximize Online Reviews for Your SaaS Company

Golden Spiral

Word-of-Mouth Marketing) to learn about companies, products, and services, but now we rely on online reviews, and their prevalence across the Internet has naturally made them part of our decision-making process. Why are you talking about online reviews? You’re correct. Consumers used to rely on W.O.M.M. Online Review Websites.

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What Is Dark Social And How Can You Measure It?

EveryoneSocial

Word of Mouth (Texts, Calls, in-person convos, DMs, etc.) It’s where buyers go to learn and discover with industry peers. It’s where buyers go to learn and discover with industry peers. Meaning, the way people consume and buy is through their peers’ recommendations and influence.