blasts 
Directive Agency
JULY 7, 2017
Because of these elongated lead nurturing campaigns, B2B lead gen campaigns are often spread out over multiple channels. From initial outreach emails to promoting content and limited time offers with email blasts, you have options. The next section covers 3 email blast examples that we really love here at Directive.
SendX
MAY 24, 2019
Maybe you already have tried selling to them through your autoresponder sequence or several email “blasts” but have not seen the conversion rates you desire. You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign.
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Engagio
APRIL 23, 2020
In contrast to volume-based lead gen, this is a time for more comprehensive opportunity identification – or better, opportunity creation — and management, for complete Sales and Marketing alignment around the diverse needs or interests of the buying team. Batch and blast isn’t going to cut through the noise. Finally, test.
Sales Engine
JANUARY 25, 2016
I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Lead-gen math looks at how many times you must interrupt your prospects in the hope of making a connection with those few who are actually in the market. Media math is different.
Hubspot
DECEMBER 16, 2014
Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Email became a key lead gen source for us. Lesson Learned #3: Inbound email marketing can also generate new leads. November 2008 was a blowout lead gen month.
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