The Marketer’s Guide to Getting Leads Through Sales Automation
Marketing Insider Group
AUGUST 25, 2020
Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. Use Buyer Personas to Drive Strategy. One of the best ways to do that is with buyer personas. Personalize Web Content Through Buyer Personas and Other Data. That’s just the tip of the iceberg.
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