journeys 
ViewPoint
MARCH 12, 2013
I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. Of course, that’s still nowhere near what a sales person would consider a lead. That’s a big improvement.
Marketing Interactions
APRIL 14, 2019
Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. And, of course the content that answers those questions. Content-Driven Conversations Rely on Nuance.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content4Demand
MARCH 28, 2019
We must acknowledge the fact that our customers are in charge of the journey, and we can do that by not asking those form-fill questions.” Steven Casey, Principal Analyst at Forrester Research. . Content4Demand had an absolute blast putting content marketers on stage in our mirrored photo booth. Did you visit us?
Adobe Experience Cloud Blog
JANUARY 3, 2014
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. They should be driving revenue, of course, but use them primarily as mechanisms to sustain a dialog with consumers. The last piece, of course, is analytics.
Adobe Experience Cloud Blog
JANUARY 3, 2014
At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. They should be driving revenue, of course, but use them primarily as mechanisms to sustain a dialog with consumers. The last piece, of course, is analytics.
Hubspot
MARCH 15, 2016
Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). So you are probably wondering….
Engagio
DECEMBER 17, 2020
In Forrester’s report, B2B Buyers Mandate a New Charter for Marketing and Sales , Mary Shea et al. And let’s not forget that ABM is highly effective at every stage of the customer journey, including post-sale. And with the advent of Sales automation tools, reps could start blasting prospects en masse. The ABM Process.
Expert insights. Personalized for you.
120 
Let's personalize your content